What’s This About Indie Bookstores?
Indie bookstores suck. There. I’ve said it. But before you kill me or send me hate mail or flame the comments section with angry retorts about why indie bookstores are so much better than Borders, let me explain why I say that such stores suck. First, let’s look at why it is that people go to Borders or B&N or one of the other big book chains out there. Contrary to what is being said about Borders (it being the evil bookstore because it doesn’t stock every book and some authors aren’t being carried anymore), each Borders store (with exception, perhaps, to the mall stores) carries quite a huge selection of titles. Every Borders I have been to, and I have been to many, has had a rather large SF/F section, with mass markets taking up about 3/4ths of the overall SF/F stock, and trade/hardcovers taking the last 1/4th. I haven’t counted how many different SF/F books are in the Borders in downtown Santa Cruz, but if I were to guess I’d have to say somewhere between 500 and 1,000. That’s “different” books, not repeats or extra copies or reprints. I know, that’s just a fraction of the SF/F books that are printed every year, and obviously some of the books Borders carries, or at least still has, are either popular titles or leftovers from the last year that they decided to hang on to until they sold. Borders also lets you order books that they don’t have, both new and used, and doesn’t charge you for shipping (indie stores generally don’t charge shipping either). What makes Borders one of the best places to shop for new books is the fact that it has such a huge selection. Of course there are authors who don’t end up on their shelves, but what’s to stop you from going up to the counter and saying “I would like to order such and such book” if you’re so upset about your favorite author not being on the shelf? In fact, I’d place some of the blame on you, the buyer, for not taking an active stance of support for your favorite authors; you could easily make Borders think twice about what it carries if you, the fan, were to buy those books there, even by ordering, and get other people to do the same. But, that’s really not what this post is about. What this post is about is why indie bookstores are not the greatest stores ever. In fact, I would argue that the vast majority of indie bookstores actually suck. For this argument I’m going to intentionally avoid all such stores that are primarily used bookstores, because they really occupy a different category from everything else due to the fact that they don’t, as a rule, carry newer books and thus take profit from reselling older titles or collectible books, which have absolutely no direct influence on sales for the author (one could probably argue that the used bookstore shopper might randomly decide to buy an author’s older work, like it, and thus move on to the author’s newer work, but that would be hard to prove, now wouldn’t it?). So, I’m focusing on indie stores that have a significant portion of their sales, or at least a significant portion of their stock, be from newer titles. Maybe things are different on the east coast. Maybe over there every town has a brilliant, perfect indie bookstore with all the books you could ever want, with excellent service, etc. But here on the west coast, indie bookstores are generally rather pathetic. There are a handful of exceptional stores that I know of (Powell’s City of Books in Portland–one of the best bookstores I have ever been to, by the way, with rather knowledgeable staff members–Borderlands in San Francisco–also one of the best, and focused on SF/F–and Mysterious Galaxies in LA–which I have never been to, but am told is quite good and is well known for author talks; I might also add Bookshop Santa Cruz, which is downtown and has a reasonable stock and is actually rather decent). The thing is, those large (or SF/F specialized) stores are rather rare out here. Every town you go to will not have a Powell’s or a Borderlands. Some towns with some history may have a Book Shop Santa Cruz. But almost every town that has indie bookstores will have those stores that nobody shops at, and depending on the size of the town they may have many of these kinds of stores. What makes these stores suck? First, selection. I know I talked about Borders not having every book, but when you go into an indie store, most of them will likely carry all the bestsellers, past and present, and a minuscule medley of other titles. They barely succeed in outdoing the grocery store and are far less convenient since you have to specifically go to these stores to buy books rather than going to the grocery store to do two things at once. Second, those stores that try to be a little more “fun” also tend to be “niche” stores. While it’s perfectly fine to be a niche store–such as the bookstore in Placerville, California that carries an assortment of things like screenplays and humorous Buddy Jesus action figures (it’s not a religious store, they’re meant to be funny in the Kevin Smith vein)–such stores lack the ability to appeal to a wider audience. Borders has huge sections of books on all sorts of subjects, offering shoppers of various interests to browse for a good amount of time. So, while you might think that the cool Buddy Jesus bookstore downtown is the greatest thing ever, someone else might not and likely won’t shop there because of that. This is an argument against Borderlands and Mysterious Galaxies too, although both those stores happen to be niche only because they focus on specific genres and not because they aim for a certain type of