It amazes me the things people say about the publishing industry. I often wonder if there’s a magical world that some of these folks live in that I somehow missed the train to get to. It’s almost like an anti-publishing psychosis that leads certain individuals to spout nonsense as if it’s fact. I liken this sort of staunch, ignorant anti-traditional-publishing/pro-self-publishing-with-lies to FOX News and its continued claim that it’s fair and balance, when clearly it’s not (it’s not really a news organization either, if you want to get right to it, but most of the T.V. news stations aren’t about news anymore–FOX is just more loudmouthed about its inaccuracies). So, when I saw this post about publishers being doomed and why it doesn’t matter, I about choked on whatever I was drinking at the time. The post is full of so much nonsense it’s like eating a Glenn Beck/Bill O’Reilly/Rachel Maddow/Keith Olbermann orgy sandwich. Case in point, I give you the following paragraphs (edited down to get rid of the fat): Yeah? So what. So we lose publishers and book stores. Who cares? The key in Grisham’s statement is where he says, ‘…and though I’ll probably be alright.’ He means writers will be alright. The big scary fact of the matter is that we simply don’t give a tiny damn whether or not a publisher prints a book or an author does. Publishers read, accept, edit, design, print and promote books. At least they used to. I don’t care what anyone tells you, but we do not need the editors. Writers can do that. You write the book and you edit it and you’re done with it. Readers are getting used to reading writers without editors. That’s why blogs are so popular. No editors…No reader cares about Penguin. There is absolutely no excuse for a writer to work hard on a story, hammering it into existence from nothing, polishing it and making it exactly what he or she wants it to be… and then sit around to wait for some agent or publisher to get back via the U.S. mail so that said writer can be allowed to move on and send out yet another plea for acceptance. Can you see why I liken this to FOX News? There’s so much wrong with this that the only way I can break it down and correct its inaccuracies is to take it to task, piece by piece. Claim #1 — Who cares about losing publishers and bookstores? (WRONG)A lot of people do, including authors. Loss of bookstores means loss of sales. Loss of publishers means authors now have to fork out thousands and thousands of dollars to market their books to even make a reasonable living, while simultaneously fighting off the still legitimate stigma against self-publishing. How many writers do you know who can afford a twenty city book tour across the U.S.? Maybe a few dozen at best, all of them successful because of bookstores and publishers. There are no self-published authors who can meet the financial power of folks like Grisham. None. Claim #2 — Grisham means that all writers will be alright (WRONG)No, Grisham means that he will be alright, which is why he said that he will be alright. Grisham is not a moron. The guy is filthy rich for writing stories that people want. That’s reality. If nobody wanted his books, he wouldn’t be filthy rich. And when he says he will be alright, he understands that the economy, the way books are being marketed, and the way the publishing industry is changing will ultimate change nothing at all for him. For everyone else that isn’t on the same financial tier? They’re probably going to suffer. Claim #3 — We don’t give a damn who prints a book (author or publisher) (WRONG)If the author actually knew the industry, he’d know this claim is a load of B.S. I don’t know who the hell the “we” is, but consumers still care very much about who publishes a book. Authors care too. The assumption in the self-publishing world seems to be that because more people are SPing, that means traditional publishing is losing ground. The reality? The Internet has just made it easier to SP, so more people who might not have done it before because of the cost, are doing it now. That doesn’t mean that self-publishing is magically better than it was before POD or the net, it just means that it’s bigger because more people can do it. Consumers still pay attention to this and still give a crap about who publishes a book. Sales show this to be true. If this wasn’t true, we’d see more self-published books getting the same play as folks like Grisham or Rowling or whomever. Since we don’t, this claim is bogus. Claim #4 — Publishers don’t read, accept, edit, design, print and promote books anymore (WRONG)Publishers may not be promoting as many books as they have in the past, but they are still promoting books, a lot. In fact, you’d be surprised how many books do get marketing campaigns, however small, thanks to blogging and the like. I regular get emails about books that recently came out that have not be chucked out there like all the big boys. I read some of those books too. They promote books all over the place, but since consumers want more books than they ever did before (even if they don’t read them), publishers have to pump out more volumes each year. I don’t like it, but consumers do have a lot of power in the book industry. As for the other stuff: I don’t think the author has ever worked for a publisher. I have, and still do. We read, accept/reject, edit, design, and print (well, in digital form) all kinds of books. I mostly do the reading and accepting/rejecting, but I know that someone edits the books and designs them for release. But, then, this whole complaint by